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Lucy Charles-Barclay – her drive to succeed is all the inspiration Cube needed to pursue perfection. The best bicycle is not a luxury, it is a necessity.

Lucy Charles-Barclay – her drive to succeed is all the inspiration Cube needed to pursue perfection. The best bicycle is not a luxury, it is a necessity.

Since 2021, three-time Challenge winner “The Championship” (2017, 2018, 2019), three-time Ironman winner (2017, 2018, 2019) and three-time silver medalist at the Ironman World Championships in Hawaii (2017, 2018, 2019) have been riding for CUBE Bikes.

Since her debut at the Ironman Frankfurt and especially since her dominant performance at Challenge Roth, where she led the field from start to finish, Britain's Lucy Charles-Barclay has been a familiar face to triathlon fans in Germany and around the world.

Lucy Charles-Barclay response
“There is no doubt about the efficiency and beauty of everything related to CUBE, but what inspired me most to join this team is the constant search for innovation and improvements. I have grown and changed tremendously as an athlete in a short time and everything I see at CUBE proves that the cycling brand is on a similar journey. CUBE shows the confidence in me to be one of the leading people on this journey in the triathlon world and I trust that they will help me achieve the results we all want. I look forward to testing the Aerium C:68 and Litening C:68X, as well as all other products in the range, and working with the CUBE team and partners to make these incredible bikes even better.” Says 27-year-old Lucy.

Marcus Pürner, the founder and owner of CUBE , sees Lucy as the perfect ambassador for the new international sponsorship portfolio. “Kona and Ironman Hawaii remain extremely popular events in Germany. Our athletes have already achieved incredible results there in recent years. We have made the strategic decision to take our sponsorship activities across all disciplines to a new level and Lucy joins our existing triathletes as a top contender for gold.

This move not only positions our triathlon product portfolio as a benchmark setter in aerodynamics, but it also means we can offer our customers top quality bikes tested by the pros themselves.”

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