Behind the Brand | Garmin - Triathlonworld

Behind the Brand | Garmin

April 06 2021, by Chloë Brazil, 2 min reading time

Innovation as a cornerstone. Innovators who develop technology that enriches the lives of users. That's Garmin. Read more about the brand and the collection.

Innovation as a cornerstone. Innovators who develop technology that enriches the lives of users. That's Garmin. As the largest GPS company with 16,000 employees in 82 locations around the world, Garmin has become an indispensable part of the technological industry.

But who is behind the brand and what is Garmin's vision?

Back in time
Garmin was founded in 1989 by good friends Gary Burrell and Min Ka. At the time, the name of the company was still ProNav. With this, the friends focus the company on navigation equipment for road traffic, cyclists, hikers, aviation and shipping, among others. All with the same goal: developing innovative technology that enriches the lives of their customers. The current name 'Garmin' is an acronym of the founders' first names, Gary Burrell and Min Ka.

Mission and vision
The company has now grown into a multinational employing more than 16,000 people in more than 30 countries. Garmin strives to be a sustainable company by developing premium products for its customers. The focus is not only on sports. Garmin has 5 focus markets, namely: fitness & sports, outdoor, automotive, marine and aviation.

In the ^21st century, the company decided to focus on producing sports watches in addition to navigation equipment. And with success! Sports watches and bicycle navigation systems have long become an indispensable part of our lives.

The products they produce must be loved for their attractive design, superior quality and best price-performance ratio. In short, Garmin strives for a higher goal with an eye to the future.

Garmin's mission and vision are reflected in the products they market. The company produces environmentally conscious products that cause minimal environmental damage and practices recycling. With this beautiful approach, Garmin products are nothing less than high quality.

View of the collection
While sports watches were mainly functional in the early years, they are now also increasingly stylish. The Garmin Forerunner, for example, has a very slim model and is available in various colors. The Garmin Edge bicycle computers also have a compact model with very advanced functions. Ideal for on the go.

Do you want to take your cycling experience to an even higher level? The Garmin Rally is just new in the collection. This bicycle pedal with dual sensor power meter provides reliable power measurements and is easy to transfer between bicycles. No matter what bike you ride or where you ride.

Are you ready for new adventures? Hit the road with Garmin! View the entire Garmin collection here.