NEVERSECOND™ The sports nutrition brand that stands out from the rest

NEVERSECOND™ The sports nutrition brand that distinguishes itself from all its competitors.

March 28 2024, by NeverSecond, 3 min reading time

The sports nutrition brand that distinguishes itself from all its competitors.

NEVERSECOND™ x TRIATHLONWORLD.NL

The sports nutrition brand that distinguishes itself from all its competitors.

Neversecond was founded by world-renowned sports scientist Dr. Asker Jeukendrup and entrepreneur Bill Armstrong with the goal of providing the highest performing nutritional products and guidance to everyday athletes.

First, we'd like to show you a video explaining the origins of Neversecond and how the brand is about to change performance nutrition forever.

Neversecond is the first performance nutrition brand that empowers athletes to plan, practice and perfect their performance.

Most sports nutrition is developed by brand marketers - not scientists. All Neversecond C-series products are designed as a system of products that all use the same carbohydrate composition and are all formulated with carbohydrates in 30 gram increments.

This allows you, as an athlete, to mix and match products and test and perfect your performance nutrition more easily. With this blueprint for success, Neversecond is able to effectively guide all athletes with an accurate fuel and hydration plan for their training and competitions.

AJ-21 CARB BLEND
All Neversecond™ C-Series products are formulated with Dr. Asker Jeukendrup's 2:1 Glucose: Fructose carb blend for optimal absorption and hydration.

NEVERSECOND GUIDANCE SYSTEM™
All Neversecond™ C-Series products are made with 30 grams of carbohydrates for easy nutritional training and racing planning. (30 g, 60 g, 90 g or 120 g carbohydrates per hour), according to the latest recommendation of carbohydrate intake per hour, depending on the duration and intensity of the sporting activity.

SODIUM (NA+)
Neversecond™ C-Series products contain 200 mg sodium to promote rapid water absorption.

MIX & MATCH:
All Neversecond™ products are formulated to work together and follow the same principles.

NEVERSECOND PERFORMANCE LAB™
The products are extensively tested in both the Performance Lab and in the field with athletes to ensure optimal performance and GI comfort.

INFORMED SPORT™ VERIFIED:
All Neversecond™ products are tested and certified free of banned substances by Informed Sport™.

WHY 2:1 MALTODEXTRIN:FRUCTOSE.
Dr. Asker Jeukendrup's (Neversecond™ Chief Scientific Officer) research studies have shown that 2:1 maltodextrin: fructose carbohydrate blend performed the highest carbohydrate oxidation rate compared to the total amount of carbohydrates used.

This ensures optimal absorption into the human body by properly absorbing as many carbohydrates as possible into the bloodstream, using the various carbohydrate transporters available.

Last but not least, it also helps with gastrointestinal comfort.

All Neversecond™ C-Series products are formulated with a 2:1 maltodextrin: fructose carbohydrate blend.

WHY 30g INCREASE CARBOHYDRATES.
More than 20 years of research in sports science led by Dr. Asker Jeukendrup (Neversecond™ Chief Scientific Officer) concluded with a recommendation for carbohydrate intake based on the duration and intensity of the sporting activity.

Advice:
- From 1 hour to 2 hours of sports activity: 30 g carbohydrates per hour.
- From 2 hours to 3 hours of sports activity: 60 g carbohydrates per hour.
- From 2.5 hours and longer of sporting activity: 90 g carbohydrates per hour.

NeverSecond has built a system based on 30 grams of carbohydrates, to allow easy training and racing nutrition planning (for 30 g, 60 g or 90 g of carbohydrates per hour) to meet the recommended intake guidelines for carbohydrates.

With the FUEL CALCULATOR you can calculate required energy for a training session or competition based on the information you provide, and you can also calculate the required energy intake based on the weather conditions you may encounter during the event.